The Organic Beauty Awards aim to get more people to discover and use natural, organic beauty products. Effective products that are also good for the user's health and well-being. The products that are reported to OBA undergo a solid process to sift out the absolute best natural, organic beauty products. The quality and content of the products is ensured – a qualified and independent jury tests the products for just over three months and experts review the impact of the products on our planet and its content. The competition is organized by NOC Sweden – a non-profit association for brands and others interested in better beauty care in the segment. Organic Beauty Awards started in 2016 and the competition management is independent from individual brands. Organic
Beauty Awards is the only completely independent industry competition for natural and organic skin, hair and beauty care in Sweden as the competition is open to both Swedish and foreign brands, both members of NOC Sweden and brands that are not members.
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